ROAS Calculator: Break-Even ROAS and Real Profit from Ads
A 3× ROAS can still lose money. Calculate ROAS, break-even ROAS, cost per order and real profit after product and fulfilment costs for Meta, Google, TikTok or Snapchat ads.
Open the free ROAS & Break-Even ROAS Calculator →What is the ROAS & Break-Even ROAS Calculator?
Return on ad spend, break-even ROAS, cost per acquisition and real profit for Meta, Google, TikTok or Snapchat ads. It's completely free, needs no sign-up and works on any phone or computer.
Why it's helpful
- Break-even ROAS from your margin
- Max affordable cost per order
- Real profit after ads
Who it's for
E-commerce owners and performance marketers.
How to use it
- Enter spend and revenue from your ads manager, plus your product margin.
💻 Open source: this tool is free and open source (MIT License). View the code on GitHub, download it and run it offline.
The bigger picture: E-commerce
Online selling in the UAE and GCC is growing fast on Amazon.ae, Noon, Shopify and Salla. Margins are thin, so knowing your real costs, fees and conversion numbers is the difference between growing and quietly losing money.
What's changing: Marketplaces and ad platforms keep raising fees and ad costs, so sellers are focusing more on profit per order, repeat customers and their own stores rather than revenue alone.
Frequently asked questions
What is break-even ROAS?
The ROAS at which ad spend equals your gross profit: 1 ÷ margin. With 40% margin, you need 2.5×.
