UTM Link Builder: Track Your Campaigns in Google Analytics
Which post, email or ad actually brings visitors? Add UTM parameters to your links and Google Analytics will tell you exactly where each visit came from.
Open the free UTM Link Builder →What is the UTM Link Builder?
Build campaign tracking links with UTM parameters for Google Analytics. It's completely free, needs no sign-up and works on any phone or computer.
Why it's helpful
- Source, medium and campaign fields
- Copy-ready tagged links
- Works with Google Analytics 4
Who it's for
Marketers, small business owners and anyone promoting a website.
How to use it
- Fill in source, medium and campaign.
- Use the link in your posts. In Google Analytics, look under Acquisition → Traffic acquisition.
💻 Open source: this tool is free and open source (MIT License). View the code on GitHub, download it and run it offline.
The bigger picture: SEO
Search is still one of the biggest free sources of website traffic. Getting titles, sitemaps, structured data and redirects right helps search engines understand and rank your pages.
What's changing: Search engines and AI assistants increasingly read structured data and clean page structure to answer questions directly, so technical SEO basics matter more than ever.
Frequently asked questions
Should I use UTMs on internal links?
No. Only use them on links from other sites, emails or ads.
