Customer Lifetime Value (CLV) & CAC Calculator

Customer lifetime value, acquisition cost, LTV:CAC ratio and payback months, for e-commerce or services.

How to use

1. Enter order value, how often customers buy, margin and marketing spend.

FAQ

What is a good LTV:CAC?

Around 3:1 is a common benchmark; below 1:1 means losing money on each customer.

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