Customer Lifetime Value and CAC Calculator (LTV:CAC Ratio)
How much is a customer worth, and how much does it cost to win one? Calculate lifetime value, acquisition cost, the LTV:CAC ratio and payback months.
Open the free Customer Lifetime Value (CLV) & CAC Calculator →What is the Customer Lifetime Value?
Customer lifetime value, acquisition cost, LTV:CAC ratio and payback months, for e-commerce or services. It's completely free, needs no sign-up and works on any phone or computer.
Why it's helpful
- LTV, CAC and ratio
- CAC payback in months
- Clear health check
Who it's for
E-commerce owners, SaaS founders and marketers.
How to use it
- Enter order value, how often customers buy, margin and marketing spend.
💻 Open source: this tool is free and open source (MIT License). View the code on GitHub, download it and run it offline.
The bigger picture: Business
Running a business in the UAE means invoices with VAT, Corporate Tax, hiring costs and cash flow. Clear calculators and templates help founders and freelancers make better decisions before talking to an accountant.
What's changing: Since UAE Corporate Tax arrived, small businesses are paying closer attention to bookkeeping, invoices and planning, and Small Business Relief has been extended to tax periods ending on or before 31 December 2029.
Frequently asked questions
What is a good LTV:CAC?
Around 3:1 is a common benchmark; below 1:1 means losing money on each customer.
Use the Customer Lifetime Value (CLV) & CAC Calculator free →
No sign-up · Runs in your browser
