Conversion Funnel Calculator: Find Where Shoppers Drop Off
See conversion between visits, product views, add-to-cart, checkout and purchase, and estimate the extra revenue from improving one step.
Open the free Conversion Rate & Funnel Calculator →What is the Conversion Rate & Funnel Calculator?
See where shoppers drop off: visits, product views, add-to-cart, checkout and purchases, with revenue impact of improvements. It's completely free, needs no sign-up and works on any phone or computer.
Why it's helpful
- Visual funnel
- Cart abandonment rate
- 'What if' revenue impact
Who it's for
Online store owners and marketers.
How to use it
- Enter the numbers from Google Analytics or your store dashboard.
- Find the biggest drop and test the “What if?” impact of fixing it.
💻 Open source: this tool is free and open source (MIT License). View the code on GitHub, download it and run it offline.
The bigger picture: E-commerce
Online selling in the UAE and GCC is growing fast on Amazon.ae, Noon, Shopify and Salla. Margins are thin, so knowing your real costs, fees and conversion numbers is the difference between growing and quietly losing money.
What's changing: Marketplaces and ad platforms keep raising fees and ad costs, so sellers are focusing more on profit per order, repeat customers and their own stores rather than revenue alone.
Frequently asked questions
What is a normal e-commerce conversion rate?
Often 1–3%, varying widely by industry, price and traffic source.
